When to Hire a Full-Time VP of Marketing
Hire a VP of Marketing when your product has found repeatable traction and founder bandwidth is exhausted—not before you have proven what to scale.
Amara Fontaine
Section
2 stories in Fractional CMO vs Agency vs Hire.
Hire a VP of Marketing when your product has found repeatable traction and founder bandwidth is exhausted—not before you have proven what to scale.
Senior executives are increasingly choosing fractional work, and PE firms are backing the model—but cost savings only matter if it fits your stage.