Key Marketing Metrics Investors Look for in a Startup
Investors scrutinize how you calculate and trend customer acquisition cost, lifetime value ratios, and churn—not just the numbers themselves.
Mateo Chen
Senior Writer
Mateo Chen
Mateo Chen is a senior writer at Sales and Marketing for SMBs covering marketing metrics investors care about. Based in New York, Mateo has written for Sales and Marketing for SMBs since 2016.
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