When to Hire a Full-Time VP of Marketing
Hire a VP of Marketing when your product has found repeatable traction and founder bandwidth is exhausted—not before you have proven what to scale.
Amara Fontaine
Contributing Editor
Amara Fontaine
Amara Fontaine is a contributing editor at Sales and Marketing for SMBs covering fractional cmo vs agency vs hire. Based in Austin, Amara has written for Sales and Marketing for SMBs since 2023.
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